Thursday, February 27, 2020

2. What were the greatest achievements of the Italian Renaissance Essay

2. What were the greatest achievements of the Italian Renaissance Explain your answer with reference to at least three works of art or literature - Essay Example Artists such as Leonardo da Vinci, Raphael, and Michelangelo thrived during this period, their works being considered masterpieces to this day. The works of the trio form the backbone of the Italian Renaissance and some of these shall be considered in this essay. One of the best-known works of the Italian Renaissance, and what can be considered one of its best accomplishments, is the fresco The Triumph of Galatea. This is a masterpiece by Raphael, which he painted for the Villa Farnesina, and is based on Greek mythology (Bruce 346). It is a depiction of how the Nereid Galatea became involved in a love situation with a shepherd. While this fresco is based on the mythology, it depicts a sight where Galatea is surrounded by humanoid sea creatures. This fresco is deemed one of Raphael’s supreme masterpieces whose meaning has been subject to speculation for a long time. The second, and perhaps the most well-known, work of art of this period is Mona Lisa, by Leonardo da Vinci. This painting is not only famous, but many books, songs, and poems have been written concerning it. This is because of the famed mystery, which the painting seems to carry with it. People who have visited it or viewed it have often wondered what da Vinci’s inte ntion for painting it was. While some people believe that it is just a regular painting, others have come up with theories concerning it, including that it holds a revered religious secret. The topic of the painting has an indistinct expression on her face. This expression has kept people interested in the painting for a long time, as each attempt to decipher its true meaning (McMullen). Art scholars continue to study it as ever-increasing theories, and myths develop around it. One of the most renowned pieces of art from the Italian Renaissance is the statue David, a monument by the sculptor Michelangelo, which is a representation of Biblical David, who was a favorite subject of Florentine artists, standing nude

Tuesday, February 11, 2020

International Marketing Strategies Essay Example | Topics and Well Written Essays - 2000 words

International Marketing Strategies - Essay Example A major issue involves the organization structures that are conducive to global marketing strategy implementation (Appelbaum et al, 1998). While centralization vs. decentralization and product division vs. geographical division have received some discussion in the literature, other dimensions of organizational structure have not been investigated adequately. For example, how a firm’s decision to enter into international joint ventures (or any other modes of foreign market entry) affects its ability to implement a global marketing strategy, and how various knowledge management systems relate to a firm’s ability to implement a global marketing strategy are among important issues to be researched (Bellamy and Graham, 1987). Still another major issue in global marketing is the type of organization cultures that facilitates global marketing strategy implementation (Beyers and Lindahl, 1999). Perhaps the strength of the organization culture is an important variable, or the content of the organization culture is more relevant. Researchers need to develop sound classification schemes for organization cultures, and link them to a firm’s ability to implement a global marketing strategy. Empirical research in this area is particularly scarce. In addition to the aforementioned issues that relate to a firm’s internal organizational resources, research is also needed to identify various industry globalization drivers and the specific mechanisms through which a global marketing strategy can lead to competitive advantages for a firm.